EDUCATION & TRAINING

A skilled & reliable workforce

Young and multicultural population

160,000 students (biggest regional education authority in France).

ESC Lille

This top-ranked business school offers a post-graduate degree "Mastère Spécialisé" in Direct Marketing and E-commerce - the leading program of its type in France, providing training in e-marketing for customer relationship management.

The program is open to both students and professionals. Graduates work as e-business consultants, internet project managers, webmarketers, and heads of direct marketing. Courses make use of MD-LAB, the European laboratory for direct marketing and e-commerce.

IEMD - European Institute of Direct Marketing

France's first Master's Degree in Direct Marketing.

IEMD runs a unique post-graduate degree program Masters in Direct Marketing and Distance Sales that sharpens skills for a wide range of positions of responsibility in direct marketing, marketing and sales. Management and administration basics are an integral part of the course.

DMDA (Direct Marketing & E-commerce)

In 1988, IEMD set up a specialized diploma in Direct Marketing and E-Commerce in conjunction with IAE in Lille. The program is designed to meet the needs of companies already in direct marketing or interested in including it in their development strategies.
Course content includes strategic issues in direct marketing, customer behavior and loyalty, design and development of e-commerce websites, databases, geomarketing, logistics, strategy and legal issues, and international direct marketing.

DESS MICE - post-graduate diploma in e-commerce applications for multimedia and the Internet

At the USTL-Lille University of Science and Technology, this diploma trains future project managers specializing in technology and design of service offerings and e-commerce.

Graduates are hired by companies distributing products and services over the internet, or by businesses supplying software and services for e-commerce; this includes both technical support and business solutions (IT service providers, producers of specialized software, operators of telecommunications services and high value-added networks, consultants, etc.).

SSBD - special program in statistics, databases and data mining

SSBD was set up jointly by IEMD and IAE in Lille. Content is designed to meet the needs of companies keen to identify and target specific client profiles, generate forecasts, and optimize direct marketing campaigns.

The program includes classes in database management and statistics, data analysis, client profiles, testing methods, direct marketing forecasts, and flow/process analysis.

CEPRECO, a school specializing in Customer Relationship.

IUP Lille Selling-Marketing

IUP-MD Roubaix

Sup de Co Lille – MD LAB