MAIN COMPANIES

European Capital of Mail Order Sales (MOS)

Northern France is home to a full 80% of all companies and 70% of all employees in Distance Selling in France.

200 Mail Order Sales companies:

Clothing and fashion: PPR-Redcats Group (La Redoute), 3 Suisses International Group, Afibel, Quelle, Damart, Daxon, Vert Baudet,...

Household linens: La Blanche Porte, Becquet, ...

Seeds and gardening supplies: Willemse, ...

Office equipment: Lyreco,  …

30,000 jobs,

Annual sales of €6.8 billion,

66% of the national sales in Direct Selling (12% of European sales),

12 companies rank among the Top 30 French companies

BtoC

60% of the Mail Order Sales companies have an activity in BtoC,

Sales of €5.5 billion,

Major segments represented: general equipment, textile clothing, food, home/garden furniture and equipment.

BtoB

Sales of €800 million,

2,800 employees,

20% of France’s total BtoB direct selling.

Move to e-commerce

Today e-commerce makes a major contribution to these companies’ revenues, backed by skills and support services covering every aspect of this fast-moving industry; from logistics to development of multimedia products marketing, sales, call centers and IT engineering-all areas where Northern France is a leading French region.